Kotler, Philip. -Principles of Marketing/ Philip Kotler, Gary Armstrong. !0^th ed. Englewood Cliffs, N.J.: London: Prentice Hall, 2003
Laurent-Perrier
Kotler, P. (2000), Kotler on marketing: how to create, win and dominate markets, Free Press.
Marketing in Singapore
Kotler, Philip, Marketing Management, 10^th Ed. (New Jersey: Prentice-Hall, 2000)
Principles of Marketing
Philip Kotler, Marketing Management: Analysis, Planning, Implementation and Control (London: Prentice Hall International Editions, 1991), 129
The Gambling Industry
Peace Operations in an Insurgency Environment. 1997. On the Internet at http://www.globalsecurity.org/military/library/report/1997/Grootendorst.htm. Also in Philip Kotler, Marketing Management: Analysis, Planning, Implementation and Control (London: Prent
The Gambling Industry
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"Marketing Places"This paper reviews the book by Kotler, Philip and Donald H Haider and Irving Rein "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" The Free Press NY: 1993. -- 2,400 words; 4 sources; www.termpapers2000.com |
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