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Marketing Mix
A discussion on the marketing mix and how it is used to promote the Apple iPod. — 1,350 words; 4 sources;
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Sources list for MARKET SEGMENTATION MARKETING MIX

Integrated Marketing Communications
This paper describes the marketing mix for an integrated marketing communications (IMC) — 1,800 words; 5 sources; APA
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Marketing Mix-Development and Application
This paper discusses the issue of marketing mix within an organization and then applies relevant concepts to a company. — 1,350 words; 3 sources;
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HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges

Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research

Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod

Red Roof Inns Inc. to be Acquired by Accor; Accor Expands Its Worldwide Leadership in the Economy Lodging Segment and Its Presence in the U.S. Market.", Business Wire, (1999): July 15.
The Accor Success

Berg, Steve. "Military's move to mix sexes gets mixed results; Sex scandals raise questions about coed training, gender equity and the mission of the armed services." Star Tribune. 11/24/1996.
Co-Ed Military Training

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