HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
"What are the Essential Characteristics of Social Contexts that Promote Positive Youth Development?" Smart Library on Children and Families. Retrieved from http://www.children.smartlibrary.org/NewInterface/segment.cfm?segment=2447 Accessed on 26 February
Social Development
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
Red Roof Inns Inc. to be Acquired by Accor; Accor Expands Its Worldwide Leadership in the Economy Lodging Segment and Its Presence in the U.S. Market.", Business Wire, (1999): July 15.
The Accor Success
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