DHL/Airborne deal could shake up U.S. express market: billion-dollar deal will give Deutsche Post subsidiary the No. 3 U.S. market position for overnight air shipments. (News & Analysis). (2003). Logistics Management.
DHL
Melewar, T.C. "Determinants of the corporate identity construct: a review of literature" Journal of Marketing Communications, (9), No. 4/ (December), 2003. 195-220
Managing Marketing Communications
Melewar, T.C. "Determinants of the corporate identity construct: a review of literature" Journal of Marketing Communications, (9), No. 4/ (December), 2003. 195-220
Managing Marketing Communications
Baghban, Marcia. "Through a glass clearly: positive images of African-American fathers in young adult literature." African American voices in young adult literature. Smith. London: Scarecrow, 225-245.
The Works of Walter Dean Myers
Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Prospective Marketing Plan
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