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MARKET MYOPIA Definition by WordNet
  
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'Marketing Myopia' and Microsoft
A look at the article 'Marketing Myopia' by Dr. Theodore Levitt, comparing the issues discussed in this article to that of the Microsoft Corporation. — 1,343 words; 2 sources; MLA
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Avoiding Green Marketing Myopia
Reviews the concepts presented by Ottman, Stafford and Hartmann in their 2008 article "Avoiding Green Marketing Myopia". — 795 words; 2 sources; APA
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Marketing Challenges of Greening Automobiles
A discussion of the marketing challenges of going green in the US domestic automobile industry. — 3,107 words; 16 sources; APA
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Apple's iPhone
Presents a marketing plan for Apple's iPhone. — 4,610 words; 16 sources; APA
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Customer Relations Management (CRM)
Describes and applies the 4Cs of customer relations management (CRM). — 885 words; 6 sources; APA
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Market Myopia and more essays - all the Essays and Term Papers for you...
  
 
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Sources list for MARKET MYOPIA
  
 
Tsang, E.W.K. (2002) Acquiring knowledge by foreign partners from international joint ventures in a transition economy: Learning-by-doing and learning myopia, Strategic Management Journal, 23(9): 835-854.
Internationalization Challenges and Strategies in China

Munkner, Jorn & Edward Bellany "Utopia, Dystopia, and Myopia in the Late-19th Century" <http://www.georgetown.edu/faculty/bassr/exhibition/utopia/utopia.html#Utopia>
Race, Ethnicity, and Utopia

Slade SG, MD, U.S. Clinical Trial of LASIK for Myopia with the Zyoptix System: Efficacy Assessment and Patient Satisfaction ASCRS/ASOA Annual Symposium & Congress, San Francisco, April 2003.
Laser Eye Surgery

Miller AE, McCulley JP, Bowman RW, Cavanaugh HD, Wang XH. Patient Satisfaction after LASIK for Myopia. CLAO J April 2001
Laser Eye Surgery