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Papers Available for Market Chain Analysis |
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Sources list for MARKET CHAIN ANALYSIS |
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-- "No Weak-Dollar Woes at Fast-Food Chains." TheStreet.com, July 25, 2002. http://www.thestreet.com/_yahoo/markets/marketfeatures/10034007.html
A Market Study of Yum Brands.
Kotler, Philip (1972). A Generic Concept of Marketing. Journal of Marketing 36 (April), pp. 46-54.
Value Chains
Supply Chain Council. http://www.supply-chain.org/page.ww?section= SCOR+ Model&name=SCOR+Model Supply Chain Management. http://en.wikipedia.org/wiki/Supply_chain_management
Supply Chain Management
"Value Chain and Value Chain Integration", (2003), The Hutchinson Encyclopedia, Proquest, Ann Arbor, Michigan.
Amazon.com
Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
Crestor
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