Honda Ranks as the Highest Non-Luxury Brand in J.D. Power and Associates Initial Quality Study. (2004). Retrieved November 7, 2004, from ttp://www.hondawindward.com/about.htm
Japanese and European Automobiles
Dubois, Bernard & Paternault, Claire. "Understanding the World of International Luxury Brands: the "Dream Formula." Journal of Advertising Research, 35.4, 1995, 69+. Accessed at www/(Dubois & Paternault 1995, 69+) Accessed at www.questia.com/
Diamond Advertising and Civil Strife
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding
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