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LOCAL AND GLOBAL BRANDING Definition by WordNet
  
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Papers Available for Local And Global Branding
  
 
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Global Branding Strategies
A research project examining the issues related to international marketing. — 3,000 words; 5 sources; APA
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Local Transformation of Global Brands
An analysis of "creolization" in global markets, specifically of Barbie products. — 1,125 words; 4 sources;
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Unilever's Global Ice Cream Marketing
Analyzes Unilever's global ice cream market strategy and makes future recommendations. — 2,520 words; 11 sources; APA
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Culture in Brand Building in the Chinese Market
A brief insight regarding the influence of culture on brand building in the Chinese market. — 2,198 words; 23 sources; APA
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Nestle
This paper discusses the history and operations of Nestle, a 134 year old global empire with more than 96 main brands of food and personal care products. — 4,210 words; 16 sources; MLA
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Sources list for LOCAL AND GLOBAL BRANDING
  
 
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding