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LITERATURE REVIEW MARKETING Definition by WordNet

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Sources list for LITERATURE REVIEW MARKETING

Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press.
Marketing in Singapore

Strizzi, N. & Kindra, G. (1998). Emerging Issues Related to Marketing and Business Activity in Asia Pacific. International Marketing Review, 1998; 24-44.
Internationalization Challenges and Strategies in China

Melewar, T.C. "Determinants of the corporate identity construct: a review of literature" Journal of Marketing Communications, (9), No. 4/ (December), 2003. 195-220
Managing Marketing Communications

Melewar, T.C. "Determinants of the corporate identity construct: a review of literature" Journal of Marketing Communications, (9), No. 4/ (December), 2003. 195-220
Managing Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

 

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LITERATURE REVIEW MARKETING essays

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