Lipstick Advertisement Comparison And Brand Equity essays

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	1	LIPSTICK ADVERTISEMENT COMPARISON AND BRAND EQUITY Definition by WordNet
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	3	Sources list for LIPSTICK ADVERTISEMENT COMPARISON AND BRAND EQUITY
	Haigh, D. (1999). Putting a Price on Brand Equity. In How to Use Advertising to Build Strong Brands, John Philip Johns, ed. Thousand Oaks, CA: Sage Publications. Brand Equity Keller, K.L. (2001). Building customer-based brand equity. Marketing Management, 10(2): 14-19. Brand Equity Leuthesser, L. (2001). Brand equity: capitalizing on intellectual capital. Ivey Business Journal. Brand Equity Aaker, David A. 1991, Managing Brand Equity, New York, Free Press. Internationalization of Branding Lin, Chien-Haung; & Kao, Danny T. (2004). The Impacts of Country-of-Origin on Brand Equity. The Journal of American Academy of Business, 37-40. Marketing e-Health Services