Toni Cade Bambara. "Raymond's Run." Name of Textbook. City Published: Publisher. Year Published. pp. 20-6.
“Raymond’s Run†by Toni Cade Bambara
Peters, T.J., & Waterman, R.H. (1994). In Search of Excellence: Lessons from America's Best-Run Companies. New York: HarperCollins Publishers.
Assessment of FedEx Express
Peters, T., Waterman Jr., R. (1982) In search of excellence - lessons from America's best-run companies. New York: Harper Collins
Contingency Theory
Marketingteacher.com. (2005). People and the Marketing Mix. Retrieved on February 15, 2006 from [5]http://www.marketingteacher.com/Lessons/lesson_people.htm
P.F. Chang’s China Bistro
SWOT Analysis. (2004) http://www.marketingteacher.com/Lessons/lesson_swot.htm
Global and Domestic Marketing Decisions
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