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Swift, Jonathan. "A Modest Proposal." A Modest Proposal. Retrieved January 7, 2005 from http://www.english.upenn.edu/jlynch/Courses/95c/Texts/modest.html>.
Horace, Juvenal, and 18th Century Satire
Frances Hesselbein, (spring, 1999),"The Key to Cultural Transformation" Leader to Leader, Retrieved 25^th October 2003, from < http://leadertoleader.org/leaderbooks/L2L/spring99/fh.html>
Novell: Transforming Culture
Hesselbein, Frances. "Journey to Transformation." Leader to Leader No. 7, no. Winter 1998 (1998).
The Soft Drink Market
Hesselbein, F. (1998). Journey to Transformation. Leader to Leader, No. 7(Winter 1998).
The Center for Information Technology and Communications
Federal Communications Commission Proposal for voluntary industry actions to speed the digital television transition. Chairman Powell's Proposal. (2002a, April 4). 8, October, 2004, <http://www. fcc.gov/dtv/>
HDTV
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