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LANGUAGE IN ADVERTISING Definition by WordNet

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Sources list for LANGUAGE IN ADVERTISING

Vestergaard, Torben and Kim Schroder. The Language of Advertising. New York: Blackwell, 1985.
Consumer Behavior

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

O'Barr, W., & Atkins, B. (1980). "Women's language" or "powerless language"? In S. McConnell-Ginet, R. Borker, & N. Furman, (eds), Women and language in literature and society. New York: Praeger, pp. 93-110.
Language Differences between Men and Women

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LANGUAGE IN ADVERTISING essays

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Social Context of Language in Advertising
The following paper examines the social context of language in advertising and the way in which companies manipulate the language in adverts to persuade the consumer to buy their products. -- 1,354 words; 4 sources; MLA
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Advertising
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising. -- 1,800 words; 5 sources;
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Advertising
This paper studies advertising by looking at three advertising articles. -- 900 words; 3 sources;
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Advertising
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. -- 1,575 words; 7 sources;
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Advertising, a Different Perspective
A look at the uses of advertising to organizations and the advertising agency's perception of the common man. -- 1,189 words; 5 sources; MLA
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