Lack Of Marketing Strategy To Win Customer Loyalty Of British Airways

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	3	Sources list for LACK OF MARKETING STRATEGY TO WIN CUSTOMER LOYALTY OF BRITISH AIRWAYS
	(YipGeorgeS.Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region2000)Yip, George S. Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region. Cambridge: Perseus Books, 2000. International Marketing Rigby, Darrell, K; Reichheld, Frederick; Dawson, Chris. (March/April, 2003) "Winning Customer Loyalty is the key to a winning CRM strategy" Ivey Business Journal. Vol: 17; No: 1; pp: 24-29 Advertising Agencies Thompson, Arthur A. and Gamble, John E. (2003) "Dell Computer in 2003 Driving for Industry Leadership" In Thompson, et al. Strategy: Winning in the Marketplace (pp. c-80 - c-117). Texas: McGraw-Hill. Dell Computers UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mgmt_ch/risk_again/personal_strategy.html>. Stock Market Investment Strategy Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup Welcome to Camp Coover