or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
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Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand
"Annual Report." (2004) Krispy Kreme Investor Website. Retrieved 17 Jan 2005 at [6]http://media.corporate ir.net/media_files/irol/12/120929/FileUpload/2004KK_FinSec_ar.pdf
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Original Glazed. No date. Krispy Kreme. July 19, 2005 <http://www.krispykreme.com/glazed.html>.
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"Krispy Kreme Doughnut Corporation." MarketLine. 25 Dec 2004. Datamonitor. Apollo Library database. University of Phoenix, Phoenix, AZ. July 19, 2005 <http://80-dbic.datamonitor.com.ezproxy.apollolibrary.com>.
Krispy Kreme Doughnuts
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