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or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts

Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand

Limbach, Dan. "Has Krispy Kreme Peaked?" In Time, Inc. June 17, 2003
Krispy Kreme Corporation

Krispy Kreme Announces Record Fourth Quarter and Fiscal 2004 Results. 10 Mar. 2004. AOL Business News. June 28, 2005 <http://aolsvc.news.aol.com/business/article.adp?id=20040310060209990018>.
Krispy Kreme Doughnuts

Thompson, Arthur A. "Krispy Kreme Doughnuts, Inc." Strategic Management: Concepts and Cases. 19th Ed. Editor. Place: The McGraw-Hill Corporation, 2002. C-280 - C-295.
Krispy Kreme Doughnuts