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or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts

Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand

"Annual Report." (2004) Krispy Kreme Investor Website. Retrieved 17 Jan 2005 at [6]http://media.corporate ir.net/media_files/irol/12/120929/FileUpload/2004KK_FinSec_ar.pdf
Krispy Kreme, Inc.

BBC News. (4 Jan 2005) "Krispy Kreme Takes a Dunking." BBC News Website. Retrieved 17 Jan 2005 at http://news.bbc.co.uk/2/hi/business/4147319.stm
Krispy Kreme, Inc.

"What Else is Hot Now at Krispy Kreme?" PC Magazine 23 (6) 6 Apr. 2004: p. 66. Academic Search Premier. EBSCOHost. University of Phoenix, Phoenix, AZ. June 28, 2005 <http://www.epnet.com>.
Krispy Kreme Doughnuts