or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
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Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
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BBC News. (4 Jan 2005) "Krispy Kreme Takes a Dunking." BBC News Website. Retrieved 17 Jan 2005 at http://news.bbc.co.uk/2/hi/business/4147319.stm
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Krispy Kreme. Investor Relations. 14 April 2002. http://64.29.220.236/investorrelations.html
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Limbach, Dan. "Has Krispy Kreme Peaked?" In Time, Inc. June 17, 2003
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