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or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts

Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand

Thompson, Arthur A. "Krispy Kreme Doughnuts, Inc." Strategic Management: Concepts and Cases. 19th Ed. Editor. Place: The McGraw-Hill Corporation, 2002. C-280 - C-295.
Krispy Kreme Doughnuts

BBC News. (4 Jan 2005) "Krispy Kreme Takes a Dunking." BBC News Website. Retrieved 17 Jan 2005 at http://news.bbc.co.uk/2/hi/business/4147319.stm
Krispy Kreme, Inc.

Krispy Kreme Announces Record Fourth Quarter and Fiscal 2004 Results. 10 Mar. 2004. AOL Business News. June 28, 2005 <http://aolsvc.news.aol.com/business/article.adp?id=20040310060209990018>.
Krispy Kreme Doughnuts