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Reading for the Plot - Design and Intention in Narrative by Peter Brooks Harvard University Press, 1984
Psychoanalysis and Literature
Baxandall, Michael, 1991 "Exhibiting Intention", Exhibiting Cultures, Washington D.C. Smithsonian Institute press
Understanding Museum Exhibitions
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
Abraham, R. (1999). The Impact of Emotional Dissonance on Organizational Commitment and Intention to Turnover. Journal of Psychology, 133(4), 441.
Funeral Industry
Jackson, C.M., Chow, S., and Leitch, R.A. (1997). Towards an Understanding of the Behavioral Intention to Use an Information System," Decision Sciences. 28(2), 357-389.
Business Marketing Communication
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