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Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations

PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations

Stone, J. D. (2005). Public relations and public responsibility. Public Relations Quarterly, 50(1), 31.
Public Relations and Johnson & Johnson

Karlberg, Michael. "Remembering the Public in Public Relations Research: From Theoretical to Operational Symmetry." Journal of Public Relations Research, vol. 8, issue 4, 1996. Database online, accessed 23 April 2004 at www.questia.com.
Edward L. Bernays

Sandoval, J. (2001). My friends and family still aren't sure exactly what I do. Public relations tactics. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/6c030121.asp?ident=prof.
Public Relations