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Papers Available for Journal Marketing Product Differentiation |
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Sources list for JOURNAL MARKETING PRODUCT DIFFERENTIATION |
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"Product Life Cycle". 2003. Digital Learning Resources. May 15 2003 http://www.tutor2u.net/business/marketing/products_lifecycle.asp
The Computer Technology Cycle
Jestin, Joseph K.J., Parameswari B. Marketing of Information Products and Services for Libraries in India. Library Philosophy and Practice Vol. 5, No. 1 (Fall 2002)
Marketing Information
Chan, Daniel. (2000). `Beyond Singapore Girl: Grand and product/service differentiation strategies in the new millennium.' Journal of Management Development Vol 19 No6: 515-542
The Airline Industry and British Airways
Mehegan, Sean (1995). The Database Game: Actually, It's Not A Game At All. Database Marketing Can Help You Sell More Product Than You Do Now. Restaurant Business, 9/1/1995.
Data Management
"Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Crestor
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