Shipley, D. & Howard, P. 1993, 'Brand-naming industrial products,' Industrial Marketing Management, vol. 22, pp. 59-66.
Internationalization of Branding
HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
The need to improve productivity. 2005. Retrieved From http://www.accel-team.com/productivity/productivity_00_need.html Accessed on 12 January, 2005
Business Information Systems
Wilson, Z. Network administrator and computer programmer. Personal consultation. X-10. Products, Always Thinking. Accessed online November 21, 2004 from http://www.alwaysthinking.com/products/products.html
The Technological Environment of the Classroom
ActiveWave. (2004). "Products: RFID Product Datasheet: Standard Reader." Retrieved April 14, 2004: http://www.activewaveinc.com/products_datasht_standardreader.html
RFID and the Car Rental Industry
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