Jet Blue, Inc. http://www.jetblue.com. Accessed October 15, 2004.
Airline Industry
Yahoo Finance. Press Release, Source: Blue Cross Blue Shield of Missouri. Blue Cross Blue Shield of Missouri Contracts with JPMorgan for Health Savings Accounts Compatible with High Deductible Health Plans, Tuesday July 20, 12:21 pm ET. 26 July 2004. http
Blue Cross Blue Shield
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Blue Cross Blue Shield of Missouri. 26 July 2004. http://www.bcbsmo.com/home.asp
Blue Cross Blue Shield
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