Jet Blue, Inc. http://www.jetblue.com. Accessed October 15, 2004.
Airline Industry
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Yahoo Finance. Press Release, Source: Blue Cross Blue Shield of Missouri. Blue Cross Blue Shield of Missouri Contracts with JPMorgan for Health Savings Accounts Compatible with High Deductible Health Plans, Tuesday July 20, 12:21 pm ET. 26 July 2004. http
Blue Cross Blue Shield
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
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