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Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com.
Diamond Advertising and Civil Strife
Giles, H., Scherer, K.R., & Taylor, D.M. (1979). "Speech markers in social interaction. In K.R. Scherer & H. Giles (eds.), Social markers in speech. Cambridge, England: Cambridge University Press, pp. 343-381.
Language Differences between Men and Women
Hibbard, D. R., & Buhrmester, D. (1998). The role of peers in the socialization of gender-related social interaction styles. Sex Roles, 39, 185-202.
Peer Reinforcement and Punishment of Sex-typed Behaviors in Children
Robinson, B. & Maites, A. (1994). "How big agencies must change for interactive success." Advertising Age (November 7): 34.
Internet Marketing
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