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[1]Czinkota, Michael. Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan. New York: May 1991
The Japanese Distribution System
Sherden, William A. (2001) "Market Ownership" Japan Consumer Marketing Research Institute, Ltd
Teamwork
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
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