Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Sloan, Pt and Carol Krol. "Underwear Ads Caught in Bind Over Sex Appeal." Advertising Age. 67, 28. 8 July 1996. Academic Search Premier. AUC Lib. EBSCOhost.
Sex in Advertising
Smith, Donna Marie. "The Erotic History of Advertising." Library Journal. 128, 5. 15 March 2003. Academic Search Premier. AUC Lib. EBSCOhost.
Sex in Advertising
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