Lindenmann, W. K. (1997). Setting Minimum Standards for Measuring Public Relations Effeciveness. Public Relations Review, 23, No. 4.
Public Relations Evaluations
Likely, F. (April, 2001). Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators. Institute for Public Relations (IPR). Retrieved from the Internet at: http://www.instituteforpr.com/measurem
Public Relations Evaluations
Holmes, C. (2004, April). "Brand Benefits - Cause Related Marketing." Business in the Community. Available: http://www.bitc.org.uk/resources/research/research_publications/brand_benefits.html
Cause-Related Marketing
Watson, T. (1996) Measuring the Success Rate: Evaluating the PR Process and PR Programmes in Kitchen, Philip J Principles and Practice of Public Relations, Chapman & Hall.
Public Relations Evaluations
(SteinbockDan Birth of Internet Marketing Communications2000)Steinbock, Dan. The Birth of Internet Marketing Communications Westport, Connecticut: Quorum Books, 2000.
SBC Communications
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