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Sources list for IS PUBLIC RELATIONS A MEASURE OF MARKETING COMMUNICATIONS ESSAYS

Lindenmann, W. K. (1997). Setting Minimum Standards for Measuring Public Relations Effeciveness. Public Relations Review, 23, No. 4.
Public Relations Evaluations

Likely, F. (April, 2001). Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators. Institute for Public Relations (IPR). Retrieved from the Internet at: http://www.instituteforpr.com/measurem
Public Relations Evaluations

Holmes, C. (2004, April). "Brand Benefits - Cause Related Marketing." Business in the Community. Available: http://www.bitc.org.uk/resources/research/research_publications/brand_benefits.html
Cause-Related Marketing

Watson, T. (1996) Measuring the Success Rate: Evaluating the PR Process and PR Programmes in Kitchen, Philip J Principles and Practice of Public Relations, Chapman & Hall.
Public Relations Evaluations

(SteinbockDan Birth of Internet Marketing Communications2000)Steinbock, Dan. The Birth of Internet Marketing Communications Westport, Connecticut: Quorum Books, 2000.
SBC Communications

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IS PUBLIC RELATIONS A MEASURE OF MARKETING COMMUNICATIONS ESSAYS essays

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