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Political Interest Groups
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Marketing Strategy of Wal-Mart Retail Chain
Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsuccess.com/marketing-strategy.html Accessed on 22 March 2005
Advertising Agencies
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
"Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm "Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm Accessed on 18 July, 2004
Online Marketing
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