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Schiller, Z. (1988). The Marketing Revolution at Procter and Gamble. Business Week (July 25):72-76.
Customer Relationship Management (CRM)
Shipman, Alan. The Market Revolution and its Limits: A Price for Everything. New York, NY: Routledge, 1999.
Estonia and Privatization
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
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