Internet And Branding essays

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	1	INTERNET AND BRANDING Definition by WordNet
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Marketing and Branding
An analysis of the effect of marketing and branding on consumer behavior. — 5,324 words; 18 sources; MLA
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Internet Marketing
A study on the development of a new business and value of Internet marketing. — 1,175 words;
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Marketing: Co-Branding
An analysis of the use of co-branding as a marketing technique. — 1,669 words; 3 sources; MLA
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Internet Marketing
Talks about how the Internet is a powerful medium for communications and discusses Internet marketing in detail. — 4,204 words; 14 sources; APA
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Internet Brand Equity
This paper discusses creating and retaining offline brand equity by means of the Internet. — 1,500 words; 5 sources; MLA
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	3	Sources list for INTERNET AND BRANDING
	Wenda Millard .et al. Inside the Minds: Internet Marketing - Industry Experts Reveal the Secrets to Marketing, Advertising, and Building a Successful Brand on the Internet, Aspatore Books; 2000. Internet Advertising Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons. Tesco