Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Morrissey, B. (2003, March 20). Top Advertisers Using Online More [Article posted on Web site CyberAtlas]. Retrieved September 6, 2003 from the World Wide Web: http://cyberatlas.internet.com/markets/advertising/article/0,,5941_2168331,00.htm
Internet Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Wenda Millard .et al. Inside the Minds: Internet Marketing - Industry Experts Reveal the Secrets to Marketing, Advertising, and Building a Successful Brand on the Internet, Aspatore Books; 2000.
Internet Advertising
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
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