Ballard, Chris. How to Write a Catchy Beer Ad. The NY Times. 2 January 2006.
Gender Roles
Friedman, Wayne. 2004. "Sin-Category TV Ads on Rise; Liquor, Beer, Sex Aid, Gambling Spots Proliferate, Engendering Heightened FCC Scrutiny." Television Week, April 5.
Video Advertising
Scheinman, Marc N. "Beer Baron: Grupo Modelo CEO Carlos Fernandez sets a deadline for catapulting his company into the world's Top 5 beer brewers--2004." Latin CEO: Executive Strategies for the Americas; 1/1/2000; Highbeam Research. 19 November 2004 http:
Corona in Europe
Crawford, K. (2005). A sneak peek at Super Bowl ads. Retrieved March 30, 2005, from http://money.cnn.com/2005/02/02/news/fortune500/superbowl_ads/#top
Controversial Television Advertising
(GlanzWilliamIndustry ads target Bell broadband billJune 1, 2001)Glanz, William. "Industry ads target Bell broadband bill." The Washington Times [Washington] June 1, 2001.
SBC Communications
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