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E-mail Marketing in Singapore
A study of e-mail marketing adopted by small and medium-sized enterprises in Singapore. — 12,012 words; 58 sources; MLA
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An analysis of the challenges facing the marketing of the commercial aviation industry. — 1,230 words; 4 sources; MLA
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International Marketing Strategy
A marketing strategy for Chinese textile products. — 9,905 words; 17 sources; MLA
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An explanation of the four P's of marketing, using American Airlines as an example. — 1,924 words; 7 sources; MLA
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Hospitality Industry Marketing
A discussion on customer satisfaction and loyalty in the service industry. — 2,506 words; 8 sources; MLA
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Sources list for INDUSTRIAL MARKETING
  
 
Pitta, D. (2004). "Internet currency," The Journal of Business & Industrial Marketing, 19(4/5): 351.
Business E-Marketing Strategies

Brossard, H.L. 1998, 'Information sources used by an organization during a complex decision process: An exploratory study', Industrial Marketing Management, vol. 27, no 1 January, pp. 41-50.
Survey Methods for Educational Research

Shipley, D. & Howard, P. 1993, 'Brand-naming industrial products,' Industrial Marketing Management, vol. 22, pp. 59-66.
Internationalization of Branding

Erdogan, B.Z. 2002, 'Increasing mail survey response rates from an industrial population: A cost effectiveness analysis of four follow-up techniques', Industrial Marketing Management. Vol. 31, no1 (January).
Survey Methods for Educational Research

Hutt, M.D. and Speh, T.W. (2004), Business Marketing Management - A strategic view of industrial and organizational markets (8^th edition), Thomson/South Western
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