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Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics
Wells, W.D- `Lifestyle and Psychographics', American Marketing Association, 1978
Psychographics
"San Jose Retail" (2002). City of San Jose, http://www.sanjoseretail.com/demographics/psychographics.asp?WhichHdr=demo.
Home Depot
Booth, A. 1992, The oil boom and after, Indonesian economic policy and performance in the Soeharto Era, Oxford University Press, Singapore.
Internationalization of Branding
Hassler, M. 2003, 'Changes in the Indonesian clothing industry: trade and regulation,' Singapore Journal of Tropical Geography, vol. 25, no. 1, pp. 64-76.
Internationalization of Branding
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