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Festinger, L. Theory of Cognitive Dissonance. Stanford: Stanford University Press. 1957
Nursing and Attitudes Towards Health
Festinger, Leon. A Theory of Cognitive Dissonance. Evanston, Ill.,: Row Peterson, 1957.
Marketing
Makela, K. "Drinking, the Majority Fallacy, Cognitive Dissonance and Social Pressure." Addiction 92.6 (1997): 729-36.
Teen Alcohol and Drug Abuse
Festinger, Leon. A Theory of Cognitive Dissonance. Evanston, Ill.,: Row Peterson, 1957.
The Soft Drink Market
Festinger, L. (1957). A theory of cognitive dissonance. Evanston, Ill.,: Row Peterson.
Marketing Management Culture in the 21st Century
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