IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
Myint, B. (2003, March). Finding ways to find attendees: nationwide nursing shortage forces industry associations to get creative. [1]Meetings & Conventions.
Nursing Shortages
Locke, Edwin A. "Judge Jackson's Findings of Fiction." November 1999. (Available at http://www.moraldefense.com/Campaigns/Microsoft/Essays/Judge_Jackson's_Findings_of_Fiction.htm).
The Microsoft Case
Wight, Ian. "Sponsorship on a Small Budget." Presented at the Strategic Sponsorship Conference, February, London. 1991.
Ambush Marketing
Key Findings In OFHEO's Report. (2004). www.usatoday.com/money/industries/banking/2004-09-23-findings_x.htm
Changes in Corporate Governance
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