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Schneider, Laura. "Internet Marketing Strategy, why is it Important?" Retrieved From [6]http://marketing.about.com/cs/internetstrategy/a/aanetmarketinga.htm Accessed on 10 February, 2005
Internet Marketing
Singhapakdi, Anusorn, Scott J. Vitell, C. P. Rao, and David L. Kurtz. 1999. Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. Journal of Business Ethics, 21 (4): 317-328.
Radio Shack
"India Is An Important Market For IBM And The Company Has Been Making Significant Investments From Time To Time," IBM India Limited - A Profile, IBM India, IBM Corp., 3 January 2004. URL: http://www.ibm.com/in/ibm/IBM_India_backgrounder_Jan03.pdf.
Outsourcing in the IT Industry
"India Is An Important Market For IBM And The Company Has Been Making Significant Investments From Time To Time," IBM India Limited - A Profile, IBM India, IBM Corp., 3 January 2004. URL: [12]http://www.ibm.com/in/ibm/IBM_India_backgrounder_Jan03.pdf.
Outsourcing and IBM
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
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