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Thorson, E. & Friestad, M. (1988). The Effects of Emotion on Episodic Memory for Television Commercials. In Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout, eds. New York: Lexington Books.
Consumer Psychology and Marketing Performance
Alex Molnar, Giving Kids the Business: The Commercialization of America's Schools (Boulder, CO: Westview Press, 1996) 7.
Reading, Writing and… Retailing?
Alex Molnar, Giving Kids the Business: The Commercialization of America's Schools (Boulder, CO: Westview Press, 1996) 7.
Reading, Writing and… Retailing?
Alex Molnar, Giving Kids the Business: The Commercialization of America's Schools (Boulder, CO: Westview Press, 1996) 1.
Reading, Writing and… Retailing?
Molnar, A. (1996). Giving kids the business: The commercialization of America's schools. Boulder, CO: Westview Press.
Pay for Performance
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