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HOW ADVERTISING PORTRAYS WOMEN Definition by WordNet
  
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Papers Available for How Advertising Portrays Women
  
 
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Advertising and Women
A look at the exploitation of women in advertising. — 1,650 words; 7 sources;
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Women's Image in Advertisements
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students. — 17,435 words; 34 sources; APA
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Women in Media Today
A look at the portrayal of women in the media today compared to the time when Susan J. Douglas' book on the topic, "Where the Girls Are: Growing Up Female With the Mass Media", was written. — 850 words; 4 sources; APA
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Women and the Media
Examines representations of women in popular media and how the media contributes to the creation of gender identity. — 900 words; 4 sources;
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Women in Advertising
A look at the exploitation of women in advertising in order to sell products. — 3,400 words; 8 sources;
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Sources list for HOW ADVERTISING PORTRAYS WOMEN
  
 
The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Davis, D. M. (1990). Portrayals of women in prime time network television: Some demographic characteristics. Sex Roles, 23, 325-332.
Colored Woman and the Media

The Portrayal of Women in U.S. Prime Time Television. Journal of Broadcasting & Electronic Media; 1/1/1999; Brain, Mary
Colored Woman and the Media

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics