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Dean, D. H. (1999). Brand Endorsement, Popularity and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1. Retrieved July 31, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase
Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.
Lifestyle Drugs
Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985
Global Advertising Agencies
Haley, Eric. "Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising." Journal of Advertising 25.2 (1996): 19+. Questia. 8 Dec. 2004 <http://www.questia.com/>.
Nike
Haley, Eric. "Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising." Journal of Advertising 25.2 (1996): 19+. Questia. 8 Dec. 2004 <http://www.questia.com/>.
The Nike Apparel Company
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