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Analysis of Taco Bell
Christopher Muller and Crist Inman, "Characteristics and Behavior of Top Chain-Restaurant CEOs," Cornell Hotel and Restaurant Administration Quarterly, Vol. 37, No. 3 (June 1996), pp. 65, 67.
Affirmative Action and Hospitality Management
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
Lundberg, C.C. 1991, Productivity Enhancement through Managing the Service Encounter. The Council on Hotel, Restaurant and Institutional Education, 14(3), 63-71.
Competitive Advantage in Tourism
Rittichainuwat B. N., Qu H., and Brown T. J.. 2001. Thailand's International Travel Image. CORNELL HOTEL AND RESTAURANT ADMINISTRATION QUARTERLY. Accessed August 22, 2005 from: http://cqx.sagepub.com/cgi/reprint/42/2/82
Thailand
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