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International Marketing--Dragons Don't Wear Nikes
A discussion on international marketing strategy with a focus on Nike. — 2,925 words; 7 sources;
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International Marketing and the Global Brand
A review of the article "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward" by Cavusgil, Deligonul and Yaprak. — 750 words; APA
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International Marketing
A comparison of international marketing and domestic marketing over the past three decades. — 4,856 words; 20 sources; APA
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International Marketing Planning
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry. — 3,045 words; 4 sources; APA
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International Marketing Campaigns (IMC)
This paper discusses the ethical challenges in international marketing campaigns (IMC). — 860 words; 3 sources; APA
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Sources list for HIV INTERNATIONAL MARKETING NESTLE
  
 
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
Information Technology and the Small Business