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Papers Available for History Of Marketing Research |
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Sources list for HISTORY OF MARKETING RESEARCH |
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Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
About Countrywide History. 19 Jan. 2005. <http://about.countrywide.com/history/History.aspx?is Printable=Yes>.
Relationship Marketing
Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce
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