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Proctor and Gamble. (2004) Official Website. Retrieved on June 6, 2004 at http://www.pg.com/jobs/sectionmain.jhtml;jsessionid=HR42HRANVSOSLQFIAJ1CZOWAVABHOLHC
Stereotypes and Diversity

Tony Proctor. Strategic Marketing: An Introduction. Routledge, 2000. Available at: [8]www.questia.com
International Marketing Strategy

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing