Koch, Christopher (2002). Hershey's Bittersweet Lesson. Retrieved October 27, 2003, from CIO magazine Web site: http://www.cio.com/archive/111502/tl_hershey.html
Hershey Case Study Analysis
Wikipedia Encyclopedia. April 2006. Atomic bombings of Hiroshima and Nagasaki. Retrieved April 16, 2006. http://en.wikipedia.org/wiki/Atomic_bombings_of_Hiroshima_and_Nagasaki
America and Terrorism
Long, Doug. "Hiroshima: Was it Necessary?" [ [1]http://www. mercury.he.net/~dlong/Hiroshima.htm ]. 1995-2000.
Atomic Bombs in WWII
HNR, Hershey Newsroom, "Investor Relations, Third Quarter Results" Retrieved January 19, 2004
Hershey Foods: Case Study
Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/NYS/HSY/presentations/hsy_021904/sld001.ht
Hershey's "Swoops"
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