McDonald's Corporation (1996) Byron Preiss Visual Publications, Inc. and Forbes Inc.http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html
Business Strategy of Ray Kroc
Salva-Ramirez, M. (1995a). McDonald's: A Prime Example of Corporate Culture. Public Relations Quarterly, 40(4), 30+. Retrieved December 4, 2004, from Questia database, http://www.questia.com.
Service Operation at McDonald's
McDonalds.com Web site (2005). Corporate Profile. Retrieved Oct 17, 2005, at [4]http://www.mcdonalds.com/corp/invest/pub/2005_fact_sheet.html
Project Implementation at McDonalds
Corporate Profile. (2004). About Maytag Corporation. Maytag Corporation Web site. Retrieved Aug. 5, 2004: http://www.maytag.com/mths/our_company/default.jsp?partner=none
Direct Marketing
Byrne, John A. "The Global Corporation Becomes the Leaderless Corporation" BUSINESS WEEK, Aug 23, 1999 p. 88.
Cultural Audits
