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Papers Available for Hershey Versus Tootsie Roll In Profit Performance |
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Sources list for HERSHEY VERSUS TOOTSIE ROLL IN PROFIT PERFORMANCE |
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Waters, J. "Hershey profit up 11% on higher sales." CBS MarketWatch. Jan. 28, 2004. Accessed Mar. 26, 2004: http://www.marketwatch.com/news/yhoo/story.asp?source=blq/yhoo&siteid=yhoo&dist= yhoo&guid=%7BB9F2EF54%2DA979%2D4DDA%2DAD9E%2DFBB0AB4935DF%7D
Hershey's "Swoops"
"Jelly Roll Morton." The New Grove Dictionary of Jazz. Accessed 10 October 2004. http://www.pbs.org/jazz/biography/artist_id_morton_jelly_roll.htm
Jelly Roll Morton
Koch, Christopher (2002). Hershey's Bittersweet Lesson. Retrieved October 27, 2003, from CIO magazine Web site: http://www.cio.com/archive/111502/tl_hershey.html
Hershey Case Study Analysis
The Rolling Stones. Rock and Roll Hall of Fame. <http://www.rockhall.com/hof/inductee.asp?id=182>, Mar. 25, 2002.
Blues and Modern Music
Slywotqky, Adrian J. et al (1997) From the Profit Zone: How Strategic Business Design Will Lead You to Tomorrow Profits 1997. [Online] available at: http://www.google.com/search?q=Centric+Business+Design: =Coca+Cola+Company&hl=en&1r=&ie=UTF-8&start=10&sa=
Customer-Centric Business Design
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