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Koch, Christopher (2002). Hershey's Bittersweet Lesson. Retrieved October 27, 2003, from CIO magazine Web site: http://www.cio.com/archive/111502/tl_hershey.html
Hershey Case Study Analysis
Porter, Michael E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
The Value of Strategic Planning
Glickman, Norman J. and Douglas P. Woodward: The New Competitors, New York: BasicBooks, 1989, p. 7
Least Developed Countries
Guerra, Jerry. (15 November, 2001) "What you need to know about your Competitors" Retrieved From http://www.djc.com/news/ae/11127682.html Accessed on 23 June, 2005
Strategic Management in the 21st Century
Competitor analysis. (2005). Retrieved Aug. 30, 2005, from Wikipedia Web site: http://en.wikipedia.org/wiki/Competitor_analysis.
Planning in Management
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